How Your Subconscious Mind Affects Your Business

by Christina

Here’s a business lesson for today—what if I told you that it’s highly likely your conscious goals of growing your business and earning more money directly conflict with the programs running in your subconscious mind? 

A business’ success hinges on more than just an innovative idea or a well-executed strategy. It also depends heavily on the mindset of its leaders, particularly their subconscious beliefs. These beliefs, often established in childhood and reinforced throughout life, can either propel us towards success or hold us back. Understanding and overcoming limiting beliefs can unlock unprecedented growth and success for businesses.

Everything from your ability to start a business, sell your product/services, manage cash flow, hire contractors and employees and even scale your business is made possible by what you believe to be possible.

The Power of the Subconscious Mind

The subconscious mind, making up an estimated 95% of our mind, is a powerful force that drives our thoughts, habits, and behaviors. It works like an autopilot, absorbing external stimuli and creating beliefs that form our behavioral patterns. These beliefs, both positive and negative, can significantly influence our personal and professional lives.

While the subconscious mind can be a potent ally, it can also be our biggest saboteur. It can lead to self-sabotaging behaviors like perfectionism, procrastination, overthinking, and overcommitting, all of which can hinder business success. Thus, understanding and reshaping our subconscious beliefs is crucial for personal growth and business success.

The Impact of Subconscious Beliefs

Negative subconscious beliefs can trigger self-protective mechanisms that hinder our growth. For instance, a past experience of rejection could lead to a subconscious fear of similar situations, causing us to avoid potential opportunities. These self-sabotaging behaviors can significantly impact our business success.

For example, let’s say you desperately want to scale your business from $500,000 revenue to $1M, but that would require you to step into the spotlight a bit more and be seen. It would require you to expand your client base and also hire more people to support you. It would require more cash flow and/or possibly investment or loans. It may also require you to take a risk. The make or break is if you believe you can be successful and this is stored in your subconscious.

Of course, this all makes sense logically, but oftentimes, what we desire on a conscious level is not what’s happening on a subconscious level. What we think we want is actually blocked by unresolved trauma and unconscious fears called “limiting beliefs.” 

So even though you want to scale your business consciously—it’s your goal to—in your subconscious mind the belief “It’s not safe to be seen,” will create cognitive dissonance, the discomfort a person feels when their behavior does not align with their values or beliefs. This will block your ability to succeed as your mind and body does not believe it’s safe for you to scale.

Defining Limiting Beliefs

Limiting beliefs are self-imposed barriers that prevent us from realizing our full potential. They are often deeply ingrained, subconscious thoughts that can significantly impact our personal and professional lives. In a business context, these beliefs can manifest as self-doubt, fear of failure, or even impostor syndrome.

Limiting beliefs can significantly hinder a business’s growth and success. They can stifle creativity, prevent the pursuit of new opportunities, and create a toxic work environment. Understanding and overcoming these beliefs is crucial for fostering a positive work culture and achieving business success.

So, let’s test this theory. Ask yourself these two questions and feel into your body. 

When you ask, “It’s safe for me to embody my full power, ” does it feel open, free, and expansive?” Or do you feel a contraction and a bit of anxiety rising up? 

Now state, “It is safe for me to be successful.” How does that feel? 

If you feel nothing or numbness, that can also indicate a block. 

If you can’t immediately feel the expansiveness and possibility of these statements, subconscious blocks could affect you and your business. 

Examples of Limiting Beliefs

Several common limiting beliefs can hinder business success. These include:

Belief in scarcity: This belief revolves around the idea that there’s not enough — whether it’s time, money, resources, or opportunities.

Fear of failure: This belief stems from the fear of making mistakes, facing rejection, or experiencing loss.

Impostor syndrome: This belief is characterized by feelings of inadequacy, despite evidence of competence.

Perfectionism: This belief involves setting unrealistically high standards and being dissatisfied with anything less.

Fear of success: Surprisingly, some people subconsciously fear success because they believe it will lead to higher expectations, more pressure, or change.

Limiting beliefs often originate from our early life experiences. Childhood experiences, societal expectations, cultural norms, and past failures can all shape our subconscious beliefs. By understanding the origins of our limiting beliefs, we can start to challenge and change them.

The journey to overcoming limiting beliefs is not a one-time event but a continuous process of self-awareness, introspection, and growth. It requires courage, resilience, and a steadfast personal and professional growth commitment. But with persistence and the right mindset, we can overcome our limiting beliefs and achieve the success we desire and deserve.



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